People have always asked me about the starfish connection and so I tell them the story. They smile and nod, in much the way I did when I came across the familiar little tale again as I was beginning to commit to coaching as my career. I knew in that instant that it encapsulated my core beliefs about my work and the changes we make for ourselves through coaching. And so it became my personal brand.
I don't know why I've never thought to put the story on my blog. I have now, and am delighted to share it with you, no matter how many times you have heard it or read it before. It's a real pleasure for me to give it central stage in this space for so many reasons, not least that this version is my very own, which was immeasurably improved and enhanced by the other writer in the family, Ali. So we both made a difference.
Tell me what it means for you...
